Dealers spend thousands (five figures is common) per month on their dealer management system (DMS)
and the various other services that they integrate into the DMS. But that’s not the only impact – OEMs
also regularly spend heavily to ensure that their systems can feed data to dealers via the DMS. The DMS
companies seem to be making money from all sides, and in many cases, this improves outcomes for
dealers and customers. This session will cover:
• OEM integrations with the DMS – what integrates, what doesn’t, and how?
• OEM interactions with DMS providers – do OEMS use integration aggregators, work internally,
or use some other option?
• OEM endorsements of DMS – what is the right number? How do OEMs balance dealer choice
and operational complexity?