One of the hardest things to do in the aftersales business is to launch a new model or service action. We define service action as anything that requires vehicles or machines to need some service attention beyond the normal maintenance and repair schedules. Primarily, this is focused on recalls and campaigns, which are the most well known, but it also touches on things such as field service actions and technical service bulletins. This session will cover these two categories of part launches – new model parts and campaigns – digging into how OEMs handle the launch from a strategic and process perspective. The conversation will not be focused on part inventory and forecasting methods, as that has been extensively covered in past conferences. Instead, focus areas for the conversation include: 

• When is the aftersales parts organization pulled into the process leading up to these part launches?
• Which teams collaborate to prepare for the launch? How often do they meet? 
• How do OEMs make sure they’re aligned strategically to provide parts and service support post launch? 
• What are some examples – both good and bad – that the rest of the industry can learn from?